Google’s social network has seen its number of paid social posts skyrocket in recent years, with many social networks relying on paid content creators to write posts on their platforms.
Now, it seems, a social network is also looking to get paid to write about its users, with the company announcing today that it has acquired the company AdWords.
The deal is worth $400 million and covers AdWords ads as well as content for AdWords and its sister platforms, Google Search and Google+, according to the Wall Street Journal.
The acquisition comes as Google struggles to compete with the growing popularity of social networks such as Facebook and Twitter.
According to AdWords’ official site, “more than 500 million people visit AdWords a month, and more than one billion social media posts are generated each day.”
Google says it has spent $1.3 billion on AdWords so far in 2017, but the company is looking to add “other revenue streams” as it looks to grow its business.
AdWords is currently one of the top paid search marketing tools in the world, and it currently ranks third behind Facebook and LinkedIn in terms of monthly revenue.