Microsoft has reached a milestone for its social network, Facebook.
The social network has reached 100 million monthly active users, and the number of posts has doubled to more than 7 billion a month, according to data from the company’s data center in Redmond, Wash.
The milestone comes as the company has been pushing to improve its app offerings for developers.
It’s also an example of how Facebook has been able to gain traction even while the company tries to remain relevant in a crowded industry, said Ben Schulman, chief technology officer at social media analytics firm eMarketer.
“Facebook is a great example of a company that was able to grow and become a powerhouse, even when it was doing the wrong things at the wrong times,” Schulmann said.
“The more you have people on Facebook, the more likely you are to be on the front lines of this kind of technology and you’re going to get a better product, and so it’s really a win-win for all of us.”
The company said Thursday it had about 40 million monthly monthly active user numbers, up from about 20 million in August, with about a quarter of those users following other people on the platform.
In a blog post, Facebook said its platform had been “growing at an incredible pace, as a result of many of our most active users having become our new friends, or friends on Facebook.”
More: Facebook: Facebook for kids, kids for adults | Facebook says its users are more than 80 percent male, over 65 percent white, over 40 percent male and under 40 percent white.
More: Microsoft to open its doors to all, including people with disabilities: Facebook CEOThe milestone also comes amid an effort to expand its services to people with multiple disabilities.
Facebook is also working to increase the number and diversity of its disability-focused workforce.
Microsoft is also expanding its online presence, launching a new video-sharing platform called Skype.
The company also has plans to invest in artificial intelligence and machine learning.
Schulman said that’s the result of Facebook’s “continued focus on innovation” that has allowed it to grow “very quickly” and “expand its offerings.”