It’s been almost two years since Facebook’s acquisition of Instagram, and its biggest social network has taken a more hands-off approach to content sharing than the original founders.
It’s also become a place where business owners can find out what their customers are talking about and how they’re talking about it, while also providing a more personalized experience to users.
But what does this mean for businesses that might want to share their thoughts on what they’re seeing?
And what can you expect from the social network in the future?
The answer, according to analysts at Wedbush Securities, is that business owners will have to “learn to be more social” with Instagram.
“Instagram is the best example of how social media can have positive impact on the bottom line,” Wedbush analysts Adam Segal and Ben Rifkin wrote in a report.
“For businesses, this is a time when they need to be less reactive and more adaptive to their customers’ needs.”
So what’s next for Instagram?
“The growth and popularity of social media is unprecedented and will be seen by many in the business,” the company said in a statement to The Verge.
“While we have had a relatively short lifespan, we are excited to be here for so many years to come.”
It’s not the first time that Instagram has made this move.
The company bought a majority stake in social network Twitter in 2017, and said that it will invest in improving the “quality, efficiency, and responsiveness” of its user experience.
Instagram CEO Kevin Systrom has said that the company is looking to bring more features to Instagram, such as a “real-time feed” that allows users to see what’s been posted on their news feed.
Instagram will continue to offer “trending” content, which lets users see how much the world is talking about something, and it will continue offering news and sports content to keep up with the news.
In 2018, Instagram also began offering an “instagram story” feature that lets users discover other people’s Instagram stories and comment on them, but it stopped offering this feature in 2019.
A year after that, Instagram introduced “instant news” that lets people “like” other users’ posts without having to click on them first.
But even with the improved Instagram story feature, the company has said it plans to focus more on “quality” content.
“We’re looking to be a lot more proactive in delivering content that people actually want to see,” said Systrom.
“Our users love the news, and that means we want to make sure that they can find that news and feel the excitement of finding it.”
Instagram is still working to improve its news feed, and the company will continue adding “lots of new features, but we’re not quite there yet.”
However, it seems that the social platform is moving in the right direction.
Systrom says that the app is currently at 90 million users, which is “well above our target” of 80 million.
“What we are doing is really good for our users,” he said.
“It’s a real testament to how many people are really engaged with the app.”
Instagram has also become more involved with the development of its own content, with Systrom telling a conference in 2017 that the service was making progress with adding “quality content.”
That’s the same year that it started building its own app, Instagram Story.
Systroons own account has been a frequent target of criticism.
Earlier this year, he was criticized for his use of a photo of a man with a sign that read “I like pigs.”
A number of users criticized the photo, which was widely criticized for showing him eating a pig.
Instagram’s account also got slammed after a video showing him talking about what he had seen on the show “30 Rock” was leaked.
The footage was taken by “Brock Turner,” a user who also uploaded the video.
The video, which showed Systrom discussing his work on Instagram, was removed from the site shortly after it was uploaded.
But Systrom defended his actions in a post on Instagram later that year.
“There are a lot of people out there that would like to make fun of my life,” he wrote.
“But I’ve always had fun doing what I do, and I know there are people out here who would have no problem with that.”